Frequently Asked Questions

From the very early days of developing Affinity, our aim has always been to empower the world to design with incredibly powerful professional creative tools which do not cost a fortune. We are really proud of everything we have achieved so far, with more than three million designers around the world using our apps.

We have to say that selling Serif was not on our minds at all, but when Canva contacted us (only a couple of months ago!) there was something about it which just felt right. Product-wise it is a great fit as Canva do not have professional design tools as part of their offering, and we do not have any cloud or collaboration as part of ours. But more than that, our overall philosophies align so well and Canva’s culture (despite being a much larger company than us) is very similar.

We do believe that together we can produce the world’s most comprehensive visual communications offering, while at the same continuing to serve our existing creative professional community with more rapid development of our apps.

Your Affinity apps won’t be affected at all. They are still being developed by the same team here in the UK and will be kept under the Affinity brand.

Yes! We have many free updates planned for V2, with a continued focus on improvements and the features you ask for. While the bulk of development will continue to be done by our team here, being able to tap into the large resources Canva has will help us do more, faster, too.

We plan to start the beta of version 2.5 in the next month or so – if you would like to get involved in that you can sign up to our beta program.

There are no changes to our current pricing model planned at this time, with all our apps still available as a one-off purchase. Existing Affinity users will be able to continue to use your apps in perpetuity as they were originally purchased – with plenty of free updates to V2 still to look forward to!

Yes, it’s likely there will be some integration between Affinity and Canva in the future, particularly in consideration of the workflows of enterprise customers. Creative and brand management teams need professional tools to create and edit assets, images, icons, logos and other elements - and Affinity apps are the perfect choice for that.

Being able to quickly sync those assets to Canva for the wider organisation to easily use within their documents, presentations, whiteboards and other visual communication materials would make a lot of sense.

Any integrations we do will be done using additional resource from Canva and will not get in the way of us continuing to develop the features and improvements you want to the Affinity apps.